THE SOCIAL CLOUD

About The Social Cloud

Thoughtful social media, built around care.

Who We Are

Built from inside
the care sector

Founded by an operations professional with hands-on experience supporting care-at-home services in Scotland, including recruitment, HR and marketing, The Social Cloud understands the pressures facing busy care teams.

We specialise in care homes and care-at-home providers, creating consistent content that celebrates teams, supports employer branding and helps organisations communicate clearly with families and their communities.

01
You provide content, we do everything else
Share authorised photos, videos and updates through your private upload link. We create, request approval, schedule and publish.
02
Branded graphics, always on-brand
Every post is designed in your colours, your fonts, your identity. Consistent. Professional. Warm.
03
Care-aware content and careful approvals
Content follows a documented client approval process, with attention to permissions, dignity and privacy.

We understand the operational demands of care-at-home services — including recruitment, staffing, HR and marketing — and use that perspective to create relevant content.”

— Founder, The Social Cloud
The Process

Simple enough for
the busiest teams

A straightforward four-step process designed around busy care teams.

1
Upload Your Content
Use your organisation’s private upload link to share authorised photos, footage, vacancies and news.
📁 Private upload link
2
We Create
We plan your calendar, design branded posts, write captions and adapt content for your platforms.
🎨 Created for your brand
3
You Review & Approve
Review everything before it goes live. Two rounds of reasonable creative revisions are included.
✓ Explicit approval
4
We Schedule & Publish
We publish approved content across your agreed channels and provide a monthly performance report.
📅 Managed publishing
Care Sector Expertise Across the UK

We understand
care across the UK

Care providers across England, Scotland, Wales and Northern Ireland work within different regulatory frameworks. We tailor language and content to each provider’s location and services, while clients retain responsibility for factual accuracy, permissions and regulatory compliance.

✓
Nation-Specific Regulator Awareness
We take account of the relevant care regulator — CQC in England, the Care Inspectorate in Scotland, Care Inspectorate Wales or RQIA in Northern Ireland — without making unsupported claims about ratings or compliance.
📋
Person-Centred Messaging
We write with dignity, choice, respect and the needs of people receiving care at the centre of every message.
👩‍⚕️
Recruitment and Team Stories
We highlight staff achievements, career opportunities and professional development using terminology appropriate to each UK nation.
🛡️
Privacy, Safeguarding and Approval
Care-related imagery and personal information require appropriate permissions, restricted access and explicit client approval before publication.
UK
UK-wide
service
Care
only
Sector
exclusive
Email
Simple, written
communication
✓
Process before
post

"From care at home to domiciliary care, we adapt our wording to your service and your community. Language matters in care, and it matters here too."