Scotland's Care Sector Social Media Specialists

Your care
deserves to be
seen.

Professional social media management built exclusively for Scottish care homes and care at home providers. You send the content — we make it beautiful.

100%
Care sector
focused
28
Day rolling
contract
🏴󠁧󠁢󠁳󠁣󠁴󠁿
Scotland
based
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Care Inspectorate Aware GDPR Compliant Scotland Based No Long Contracts WhatsApp Friendly Monthly Rolling Person-Centred Language Care at Home Specialists Care Inspectorate Aware GDPR Compliant Scotland Based No Long Contracts WhatsApp Friendly Monthly Rolling Person-Centred Language Care at Home Specialists
Who We Are

Built from inside
the care sector

The Social Cloud was founded by someone who has worked directly in care at home services in Scotland. We know the early starts, the staffing pressures, and the brilliant work that goes unseen every single day.

We're not a generic digital agency that dabbles in care. We work exclusively with care homes and care at home providers — nothing else. Our language is yours, our understanding is real.

01
You provide content, we do everything else
Photos, updates, team news — send via WhatsApp or email. We write, design, schedule and publish.
02
Branded graphics, always on-brand
Every post is designed in your colours, your fonts, your identity. Consistent. Professional. Warm.
03
GDPR-safe and Care Inspectorate-aware
Every post reviewed for data protection and dignity before it goes anywhere near a screen.

“We’re not guessing what matters in care — we’ve clocked in for the shifts. We’ve felt the stress of a short-staffed morning and seen the pride that lives in this work every day.”

— The Social Cloud Founder, Scotland
What We Offer

Everything your
social media needs

All delivered with care sector language, GDPR safety, and a design eye that makes your service shine.

01 / 06
Branded Graphic Posts
Professional Canva-designed posts using your brand colours, logo, and photography. Warm, consistent, and care-appropriate every time.
FacebookInstagramLinkedIn
02 / 06
Caption Writing
Written in your voice. We speak to families, potential service users, and care staff in warm, person-centred Scottish English — no jargon, no filler.
Person-centredUK English
03 / 06
Content Scheduling
Consistent posting at peak times, planned in advance. Your channels stay active even through the busiest, most stretched periods.
All PlatformsOptimal Timing
04 / 06
Monthly Reports
Plain-English monthly reports — reach, engagement, growth. Presented so your management team can read and understand without any digital knowledge.
Growth TrackingPlain English
05 / 06
Awareness Day Planning
We plan ahead for Dementia Action Week, Mental Health Awareness Week, Carers' Rights Day and every relevant awareness date in the Scottish care calendar.
Scottish CalendarCare Sector Dates
06 / 06
Recruitment Content
Posts that attract caring, committed people to your team — written with knowledge of what it's actually like to work in care and what makes a good employer stand out.
Hiring PostsStaff Spotlights
The Process

Simple enough for
the busiest teams

No tech knowledge needed. No lengthy briefing sessions. If you can send a WhatsApp, you can work with us.

1
Send Your Content
Photos, updates, milestones — WhatsApp, email, shared folder. Whatever works for you.
📱 WhatsApp ready
2
We Create
We write the caption, design the graphic in Canva, add hashtags, and prepare for each platform.
🎨 Canva Pro
3
You Approve
Optional review before posting. Most clients trust us to just get on with it — your call.
✓ Your choice
4
We Publish
Posts go live at the optimal time. Consistent across Facebook, Instagram, and LinkedIn.
📅 Scheduled
5
We Report
Monthly summary — what worked, what grew, what's coming up next. No jargon.
📊 Monthly
Pricing

Choose your cloud

Monthly rolling. No minimum contract. Multi-site discounts available.

Starter Cloud
£249/mo

For care settings taking their first steps on social media. Clean, consistent, and professional from day one.

  • 8 posts per month
  • Facebook & Instagram
  • Branded graphics (when content not provided)
  • Professional caption writing
  • Hashtag strategy
  • Awareness day content (when client content is limited)
  • Monthly analytics report
  • WhatsApp & email support
Get Started
Storm Cloud
£649/mo

The premium package for providers who want a serious, fully managed presence across every platform.

  • 24 posts per month
  • Facebook, Instagram, LinkedIn, TikTok & X
  • Branded graphics (when content not provided)
  • Professional caption writing
  • Full hashtag strategy
  • Awareness day content
  • Monthly content calendar
  • Full analytics report
  • Quarterly strategy review
  • Priority WhatsApp & email support
Get Started

No VAT on any package — the price you see is the price you pay. 28-day rolling contract. No minimum term.

Scotland Specific

We know
Scottish care

The regulatory landscape in Scotland is distinct. The Care Inspectorate, the SSSC, the Adult Support & Protection Act — we understand all of it, and it shapes every piece of content we create.

🏴󠁧󠁢󠁳󠁣󠁴󠁿
Care Inspectorate Grading Awareness
We understand Scotland's 6-point grading system and write content that reflects the values inspectors look for — dignity, safety, responsive care.
📋
National Care Standards
All content is written with Scotland's National Care Standards in mind — person-centred, dignified, and respectful in every word.
👩‍⚕️
SSSC-Aware Messaging
Content that supports workforce pride, professional development, and the value of SSSC registration — great for recruitment and retention.
🛡️
UK GDPR & Adult Support Protection
Zero identifiable service user data, no dignity compromises. Every post reviewed before publishing. Data Processing Agreement provided.
🏴󠁧󠁢󠁳󠁣󠁴󠁿
Scotland
based
Care
only
Sector
exclusive
0
Minimum
contract
5
Days to first
post

"We use the right language — 'care at home', not 'domiciliary care'. 'Supported person', not generic labels. Language matters in care, and it matters here too."

Ready When You Are

Let's put your care
setting on the map

A free, no-obligation chat. We'll talk through your needs and find the right fit. No hard sell — just an honest conversation about what would actually help you.

Send us a message

Or get in touch directly
No discovery calls. No obligation. Just an honest conversation about whether we're the right fit for your service.